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Our Freedown Hills Wagyu Featured on James Martin’s Saturday Morning

We’re delighted to share that this weekend, our Freedown Hills Wagyu was featured on James Martin’s Saturday Morning on ITV, a proud moment celebrating the quality and craftsmanship behind our British Wagyu beef range.

British Wagyu in the Spotlight

On this week’s episode, James Martin showcased some of our finest Freedown Hills Wagyu cutsRibeye Steak14-day Dry-Aged Striploin Steak, Burgers, and our brand-new Wagyu Beef Bacon.


Each cut was cooked live on the show in front of acclaimed chefs Simon Hulstone and Ryan & Liam Simpson-Trotman, who witnessed first-hand the rich marbling, tenderness, and depth of flavour that make our Wagyu exceptional.

James prepared the steaks simply and beautifully, searing them to perfection and finishing with a vibrant chimichurri sauce that elevated the buttery texture and savoury notes of the meat. The reactions in the studio said it all: British Wagyu at its best.

Raised with Care in Yorkshire

Our Freedown Hills Wagyu is proudly raised in Yorkshire, where animal welfare, sustainable farming, and natural feeding practices combine to produce beef of extraordinary quality. The result is indulgent, flavour-packed meat with exquisite marbling and tenderness, all with a distinctly British character.

Watch, Taste & Experience

Watch the episode on ITVX to see James Martin preparing our Wagyu live.
Try it yourself and recreate the chimichurri steak using our Wagyu Ribeye, Striploin or Flank.
Order before Thursday at 10AM for Friday delivery, and enjoy a weekend treat inspired by the show.

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